Tuesday, June 23, 2009

Off-Broadway Ticket Sales Bigger than the Statue of Liberty

The Off-Broadway Alliance released the first-ever annual revenue statistics for Manhattan commercial and not-for-profit theatres seating between 100 and 499 people. During the 2007-2008 season, 5.47 million tickets were sold at off-Broadway venues, worth $173 million.

In that same season, Broadway sold 12.27 million tickets for $938 million. Although off-Broadway cannot compare with those figures, the Alliance notes off-Broadway audiences are greater than those of a number of important NYC tourist destinations, including the Empire State Building (about 3.7 million), Coney Island (3.5 million), and the Statue of Liberty (4.2 million).

Note that these statistics allow the average paid ticket price of Broadway and off-Broadway to be compared, i. e. $76.45 for Broadway and $31.63 for off-Broadway.